Tag: b2c

October 24, 2019

Did you know that customer experience (CX) is surpassing price and product as the major brand differentiator? For many consumers, customer service and customer experience are seen as one in the same. However, customer service and experience differ just a […]

October 16, 2019

In today’s digital commerce world, customer experience is the key differentiator and competitive basis between brands. Every experience a customer has with both your brand and a competitor will influence their final purchase, and as a result, any commerce offering […]

October 9, 2019

According to a recent survey, only 32% of B2C marketers thought that they were proficient in what they do. B2C marketing requires thoughtful strategizing and planning. It can also benefit from looking at what has worked for others and what […]

October 1, 2018

In today’s fast-paced, continuously distracting digital age, it can seem nearly impossible to grab the attention of consumers and draw them to your website. According to ClickZ’s study, the average company receives 30% of its online traffic from organic searches. […]

June 27, 2018

See the latest email marketing and automation statistics to help benchmark your current performance and plan improvements We’ve recently updated our State of email marketing report, Email Marketing and Marketing Automation Excellence report 2018, in partnership with GetResponse. This year’s […]

January 18, 2017

As antiquated and antithetical as it might seem, both B2B and B2C brands are reverting back to hard mailer campaigns in addition to their digital counterparts. With the overwhelming number of emails inundating inboxes daily, brands are finding that with […]

January 12, 2017

Though it’s made some headway in recent years, business to business (B2B) ecommerce still has a ways to go when it comes to measuring up to the consumer experience. That was the big takeaway from a recent webinar by Forrester […]

October 18, 2016

As B2B marketers we tend to market two things: features and benefits. And while this may seem like a logical approach, it lacks heart. We need to always remind ourselves that most decisions start from the heart – that’s why […]

October 14, 2015

Combine velocity and volatility with the 24/7 global business cycles and it becomes virtually impossible for any leader to stay on top of his or her game. For Chief Marketing Officers (CMOs), staying on top can spell the difference between […]