Tag: b2c

February 27, 2023

You now have more ways to target your ads on LinkedIn, with the platform adding a range of new Service interest attributes, and over 120 new Product interest options, to help refine your audience targeting. As per LinkedIn: “With 90K+ […]

January 27, 2023

Business-to-business (B2B) sales come with several challenges. To say that the B2B sales process is complex and time-consuming would be an understatement. Unlike business-to-consumer (B2C) sales, the B2B sales cycle involves multiple senior-level decision-makers. The average order value is typically […]

December 16, 2022

BigCommerce is laying off workers and cutting costs as it pushes to reach breakeven by the end of 2023. The ecommerce platform will reduce its workforce by approximately 13% across employees and contractors, it announced on Thursday. BigCommerce rival Shopify […]

October 24, 2022

As valuations of consumer-focused buy now-pay later (BNPL) companies fall amid concerns of a potential recession, many investors and fintech startups are redirecting their attention to BNPL for businesses, or B2B BNPL. Businesses, it would seem, are a much more […]

July 22, 2022

A significant difference exists between business-to-business (B2B) and business-to-consumer (B2C) marketing. In B2C marketing, your messaging encourages an individual to purchase a product or service. In B2B marketing, businesses targetother businesses. The automotive industry is an excellent example of B2B. […]

March 10, 2022

Prodport made their public launch in the U.S. and Germany today. The tool dynamically matches product content with customer intelligence to personalize product detail pages and increase conversion rates. It is delivered via an intuitive solution that enables collaboration between […]

March 9, 2022

Digital retailers are ramping up their social media advertising budgets to pitch products where shoppers gather socially. But brands need to employ automation strategies to replace traditional manual steps and add multi-platform approaches to remain successful, according to a report […]

February 9, 2022

There are various types of business models that cater to different consumers, such as B2B and B2C businesses. Most people who work in a marketing role will have heard these terms at some stage, but they may not fully understand […]

February 4, 2022

Are you a marketing exec looking to stay on top of trends? If so, it may be hard to keep track of the various reports, statistics and surveys that emerge each day. This roundup combines all of the top new […]

January 26, 2022

In 2004, Annie Duke, a professional poker player, mom of four and former PhD student in Psychology at the University of Pennsylvania, won her first and only World Series of Poker title. Duke retired from poker in 2010, but is […]

December 2, 2021

B2BNN has been named a finalist in the 2021 Canadians Online Publishing Awards (COPAs). Started in 2009 as an industry showcase of the best digital content creators in the magazine and newspaper industries, the COPAs have become the largest Digital […]

September 7, 2021

Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things. Customer loyalty refers to customers who have decided to continue to do business with a brand as a preference over that […]

August 25, 2021

My favorite band has an extremely catchy song titled, “Is it ever gonna be easy.” Over the last 18 months, I’ve found myself singing it, asking it out loud and repeating it in my head anytime I’m struggling. “Is it […]

June 15, 2021

There’s no denying the advancement of smart voice assistant technologies into people’s homes. According to a 2021 Statista report, shipments of smart speaker units were at an all-time high in the fourth quarter of 2020. Amazon led the way with […]

April 2, 2021

Outside of business, sports immediately comes to mind when I think of achievement and performance. There’s nothing quite like the thrill of a close game or seeing a history-making play. High-performing athletes are really fun to watch, but they also […]

March 19, 2021

E-commerce B2B juggernaut Amazon Business has surpassed $25B in worldwide annualized gross merchandise sales, approximately half of which are from third-party sellers. The B2B portion of Amazon is on track to rival its B2C component in terms of sales, providing […]

February 5, 2020

Email marketing averages a 3800% ROI for both B2C and B2B companies, and 80% of businesses find that it directly correlates to higher business retention, too. However, email marketing has not stayed completely the same over the past few years […]

November 22, 2019

A recent study shows that 82 percent of B2B marketers spend more on customer acquisition than retention. Whereas, only 48 percent actually prioritized B2B loyalty. And, we all know customer acquisition costs more than retention. More so, customer retention is […]

November 8, 2019

Even though the ecommerce growth rate isn’t spiking like it was half a decade ago, it is still steadily growing year-over-year. Competition is fierce and everyone is scrambling to gain reach and increase revenue. Still, those brands that can develop […]

October 24, 2019

Did you know that customer experience (CX) is surpassing price and product as the major brand differentiator? For many consumers, customer service and customer experience are seen as one in the same. However, customer service and experience differ just a […]