Tag: b2c

Mobile Commerce, Mobile Marketing

LinkedIn Adds More Ad Targeting Criteria, Provides Tips for B2C Campaigns

February 27, 2023

Via: Social Media Today

You now have more ways to target your ads on LinkedIn, with the platform adding a range of new Service interest attributes, and over 120 new Product interest options, to help refine your audience targeting. As per LinkedIn: “With 90K+ […]


B2B Sales: How To Improve Your Workflow From the Very First Call 

January 27, 2023

Via: B2B News Network

Business-to-business (B2B) sales come with several challenges. To say that the B2B sales process is complex and time-consuming would be an understatement. Unlike business-to-consumer (B2C) sales, the B2B sales cycle involves multiple senior-level decision-makers. The average order value is typically […]

Platforms, Technology

Ecommerce Platform BigCommerce Announces Layoffs, Renewed Focus

December 16, 2022

Via: EcommerceBytes

BigCommerce is laying off workers and cutting costs as it pushes to reach breakeven by the end of 2023. The ecommerce platform will reduce its workforce by approximately 13% across employees and contractors, it announced on Thursday. BigCommerce rival Shopify […]

E-payment & Security, Technology

BNPL for business is a high stakes proposition

October 24, 2022

Via: Payments Dive

As valuations of consumer-focused buy now-pay later (BNPL) companies fall amid concerns of a potential recession, many investors and fintech startups are redirecting their attention to BNPL for businesses, or B2B BNPL. Businesses, it would seem, are a much more […]


Using B2B Marketing Strategies to Grow Your Business

July 22, 2022

Via: CMSWire

A significant difference exists between business-to-business (B2B) and business-to-consumer (B2C) marketing. In B2C marketing, your messaging encourages an individual to purchase a product or service. In B2B marketing, businesses targetother businesses. The automotive industry is an excellent example of B2B. […]


B2B News for Thursday, March 10, 2022: More Fintech Consolidations, Launch at Prodport & Appointments at Sherpa and Chronus

March 10, 2022

Via: B2B News Network

Prodport made their public launch in the U.S. and Germany today. The tool dynamically matches product content with customer intelligence to personalize product detail pages and increase conversion rates. It is delivered via an intuitive solution that enables collaboration between […]

Advertising & Marketing, Technology

Social Media Advertiser Musts: Multi-Platform Strategy, Automation

March 9, 2022

Via: E-Commerce Times

Digital retailers are ramping up their social media advertising budgets to pitch products where shoppers gather socially. But brands need to employ automation strategies to replace traditional manual steps and add multi-platform approaches to remain successful, according to a report […]


What is the difference between B2B and B2C?

February 9, 2022

Via: B2B News Network

There are various types of business models that cater to different consumers, such as B2B and B2C businesses. Most people who work in a marketing role will have heard these terms at some stage, but they may not fully understand […]

Advertising & Marketing, Technology

Marketing Research Roundup: DXM Trends To Pay Attention To

February 4, 2022

Via: CMSWire

Are you a marketing exec looking to stay on top of trends? If so, it may be hard to keep track of the various reports, statistics and surveys that emerge each day. This roundup combines all of the top new […]

Advertising & Marketing, Technology

Place Your Marketing Bets in 2022

January 26, 2022

Via: CMSWire

In 2004, Annie Duke, a professional poker player, mom of four and former PhD student in Psychology at the University of Pennsylvania, won her first and only World Series of Poker title. Duke retired from poker in 2010, but is […]


B2B News for Thursday, December 2, 2021: Canadian Online Publishing Awards, Materials & Chemical Sector in Review, Price Increase Announcement Trend Continues

December 2, 2021

Via: B2B News Network

B2BNN has been named a finalist in the 2021 Canadians Online Publishing Awards (COPAs). Started in 2009 as an industry showcase of the best digital content creators in the magazine and newspaper industries, the COPAs have become the largest Digital […]

Advertising & Marketing, Technology

What Is Customer Loyalty and Retention (And 3 Tips for Improvement)

September 7, 2021

Via: CMSWire

Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things. Customer loyalty refers to customers who have decided to continue to do business with a brand as a preference over that […]

Advertising & Marketing, Technology

Is It Ever Gonna Be Easy for Marketing Ops?

August 25, 2021

Via: CMSWire

My favorite band has an extremely catchy song titled, “Is it ever gonna be easy.” Over the last 18 months, I’ve found myself singing it, asking it out loud and repeating it in my head anytime I’m struggling. “Is it […]

Analytics & Data

CX Decoded Podcast: Analyzing Voice-Content Prospects for Marketers

June 15, 2021

Via: CMSWire

There’s no denying the advancement of smart voice assistant technologies into people’s homes. According to a 2021 Statista report, shipments of smart speaker units were at an all-time high in the fourth quarter of 2020. Amazon led the way with […]

Technology, Website design and optimization

Are You Winning With Web Performance?

April 2, 2021

Via: CMSWire

Outside of business, sports immediately comes to mind when I think of achievement and performance. There’s nothing quite like the thrill of a close game or seeing a history-making play. High-performing athletes are really fun to watch, but they also […]

B2B, Platforms, Technology

Digital 360: Amazon Business surpasses $25B in annualized sales

March 19, 2021

Via: B2B News Network

E-commerce B2B juggernaut Amazon Business has surpassed $25B in worldwide annualized gross merchandise sales, approximately half of which are from third-party sellers. The B2B portion of Amazon is on track to rival its B2C component in terms of sales, providing […]

Advertising & Marketing, Technology

Four key email marketing practices to lead your business into 2020

February 5, 2020

Via: Searchenginewatch

Email marketing averages a 3800% ROI for both B2C and B2B companies, and 80% of businesses find that it directly correlates to higher business retention, too. However, email marketing has not stayed completely the same over the past few years […]

Advertising & Marketing, Technology

How to define loyalty programs for B2B buyers

November 22, 2019

Via: Get Elastic

A recent study shows that 82 percent of B2B marketers spend more on customer acquisition than retention. Whereas, only 48 percent actually prioritized B2B loyalty. And, we all know customer acquisition costs more than retention. More so, customer retention is […]


5 ways to build better ecommerce customer relationships

November 8, 2019

Via: Get Elastic

Even though the ecommerce growth rate isn’t spiking like it was half a decade ago, it is still steadily growing year-over-year. Competition is fierce and everyone is scrambling to gain reach and increase revenue. Still, those brands that can develop […]

Advertising & Marketing, Technology

The complete guide to a great customer experience

October 24, 2019

Via: Smart Insights

Did you know that customer experience (CX) is surpassing price and product as the major brand differentiator? For many consumers, customer service and customer experience are seen as one in the same. However, customer service and experience differ just a […]