January 31, 2023
Via: CMSWireIt’s an interesting response when I ask buyer personas what vendor content they seek. The initial reaction is a major eye roll followed by a big sigh. It doesn’t matter if the industry is real estate, banking, manufacturing, higher education […]
November 10, 2022
Via: CMSWireBrands are cracking the code on what buyers want. ABM, RevOps, intent, AI, PLG, and a whole lot of technology is improving sales productivity and the effectiveness of every marketing dollar. Actually, that’s not true. Instead of codes being cracked, […]
June 16, 2021
Via: CMSWireIf you’ve been practicing account-based marketing (ABM) for some time, you’re well aware of the need to target the right accounts and get personalized with your outreach. But even the best ABM practitioners are unwittingly making mistakes that can alienate […]
February 21, 2021
Via: Practical EcommerceThe pandemic has forced many B2B companies to add ecommerce capabilities quickly to keep orders flowing. “B2B organizations that were planning to do more with digital five years down the road had to accelerate their timeline. Covid made them,” said […]
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