Tag: B2B business


Is Influencer Marketing a Fit for B2B Marketing Plans?

May 9, 2022

Via: CMSWire

A few weeks ago, I received a series of marketing emails from an influencer marketing technology company pitching their platform and services. It was the usual automated series of messages which concluded with, “I’ve researched you and your company, I’ve […]

Advertising & Marketing, Technology

LinkedIn, a B2B marketer’s dream?

November 15, 2017

Via: Smart Insights

Having trained hundreds of people over the years on how to get the most from LinkedIn, today I’ve shared some quick tips which you should find immediately actionable. LinkedIn has had some bad press over the last few years. Too […]