Tag: B2B Brands


The Business Case for B2B Podcasts

March 28, 2022

Via: CMSWire

Podcasts are everywhere! About 80 million Americans tune in at least once a week, during their daily commute, while doing the dishes, walking the dog or working out; and advertising revenue is set to cross the $2 billion mark by […]


Why B2B Brands Face Unique–and Sometimes Self-Inflicted–Email Deliverability Challenges

October 12, 2021

Via: MarketingProfs

However, now that Google Workspace and Outlook 365 are making serious inroads into the corporate email market, B2B email deliverability is behaving more like deliverability for B2C brands. That means inbox placement—i.e., reaching the inbox of recipients—is increasingly unifying around […]