Tag: Audio content

Mobile Commerce, Mobile Marketing

How YouTube Is Bringing Podcasting and Customer Experiences Together

July 24, 2023

Via: CMSWire

While there has been considerable buzz about AI and Threads this year, another quietly growing trend is the use of YouTube as a source for podcast discovery. YouTube has long been a source of video entertainment, but like all social […]

Apps & Sites, Mobile Commerce

Are TikTok and Other Emerging Channels Too Ephemeral to Track?

June 13, 2022

Via: Social Media Today

With over 1 billion users — and 105 million in North America alone — TikTok is a centerpiece of cross-generational conversations, pop culture references, and daily use. From a top-level view, it’s no wonder our dopamine-driven brains have registered accounts […]


Audible launches a cheaper subscription plan for access to its exclusive podcasts and audio content

August 24, 2020

Via: The Verge

Audible, an Amazon company, is separating its exclusive audio content out into its own plan today with a cheaper subscription that doesn’t include audiobook access outside of its catalog. Audible Plus, for $7.95 a month, is the company’s cheapest plan, […]

Advertising & Marketing, Technology

What Audio Marketing Is and Why It Should Be a Part of Your Content Strategy

November 6, 2017

Via: CMSWire

Audio content strategies are nothing new. In fact, brands were vying for the ear of the people almost a century ago after WWJ, America’s first commercial radio station, started broadcasting in 1919. But somewhere between then and the turn of […]