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Tag: audience


Advertising & Marketing, Technology

Personalize at Scale With Modular Content

September 21, 2021

Via: CMSWire

We all have heard the phrase, “personalization at scale.” What it means is the ability to programmatically show relevant experiences to each user on each channel without your marketing team having to manually craft specific messages for each individual. When […]


Analytics & Data

4 Steps to Identify Your Best Prospects Using Technographic Data

September 8, 2021

Via: CMSWire

We all know that successfully scaling a company means reaching the right customers, and to do that you need the right information. Getting to know your prospects thoroughly requires access to real data about who they are, what they need, […]


Advertising & Marketing, Technology

6 Tips for Writing SEO Blog Posts

August 2, 2021

Via: Social Media Today

While the main focus of your content should always be your audience, and producing material that people want to read and engage with, SEO is also another key consideration, with your posts, updates and web pages all playing a role […]


Advertising & Marketing, Technology

9 Tips To Better Optimize Your Content Operations

April 7, 2021

Via: CMSWire

According to the Content Science Review, “content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Content operations often require a mix of elements related to people, process, and technology. In the current, uncertainty […]


Advertising & Marketing, Technology

5 ways to utilize chatbots for a better customer experience

November 20, 2018

Via: Smart Insights

There’s no denying that chatbots drew in a lot of attention last year. The tremendous hype around their capabilities fueled intrigue about how they were going to change consumer behavior and produce impressive results. However, creating any chatbot experience – […]


Advertising & Marketing, Technology

Social media for finance marketers: Six best ways to connect to your audience

September 7, 2018

Via: Smart Insights

How finance marketers can connect with audiences As a finance marketer, you understand how important it is to connect to your audience. After all, it’s their hard-earned money that you are looking at. It takes a lot of trust to […]


News

Groundtruthing: the Term Brands Need to Watch in 2017

January 23, 2017

Via: Inc.com

Haven’t heard of the term? Groundtruthing “refers to information provided by direct observation as opposed to information provided by inference, says Taylor. “There is a growing distrust in large scale information like satellite images, large data sets and more recently, […]


Advertising & Marketing

The Secret to Getting Noticed on LinkedIn

November 18, 2016

Via: Inc.com

Creating (and sharing) valuable, free content with a targeted, niche audience is the price you must pay in order to buy a prospect’s time, attention and interest online. LinkedIn has long encouraged its members to create and share original content […]


Advertising & Marketing

It’s Time to Segment Your Millennial Audience

November 8, 2016

Via: Social Media Today

A few weeks ago, I sat down with the media director within my agency to talk about a client pitch. We were drilling down their marketing objectives, when we both stopped at a line in their strategic brief that made us roll our eyes. Their […]


Advertising & Marketing

Once video killed the radio star. Now Gen Z surfers are becoming witnesses to social media’s murder of TV.

August 16, 2016

Via: Smart Insights

According to a confluence of newly published reports, marketers are already grabbing the first crop of naïve cohorts; Generation Z; the teen generation. Based on a poll of 1,000 adults (including millennials) and 400 teens, professional services firm Ernst & […]


News

5 ways B2B Websites fail to engage audiences

August 1, 2016

Via: Smart Insights

There are literally millions of business to business websites out there, but not all of them are as efficient as they could be. The purpose of creating and managing a B2B website is mainly to engage with your audience and […]


Mobile Marketing

Planning Your Mobile Marketing Strategy

February 23, 2016

Via: itCurated

When you set about integrating mobile into your marketing plan, you should begin with the basics: the “who, what, and how” of your mobile strategy. And you do that by getting the answers to these questions: Who are your customers […]


Mobile Commerce

Formulating a go-to-market strategy for your mobile site or app

February 8, 2016

Via: itCurated

Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. It doesn’t matter how brilliant your mobile website or app is if no one knows about it or uses it. The […]


Advertising & Marketing

A step-by-step guide to agile growth experiments

September 22, 2015

Via: itCurated

After driving growth for the world’s largest companies, building automated trading systems like SearchForce and managing over $1 billion media spend while studying high growth companies like AirBnB, Uber and Zenefits, I’ve consolidated my experience into a single, strategic framework […]


Mobile Marketing

5 Tips For Content Marketing Success For Your E-Commerce Website

June 15, 2015

Via: itCurated

Although content marketing – a marketing approach focused on creating and sharing relevant content to attract and keep an audience – has been shown to be one of the most effective types of digital marketing to boost traffic and drive […]


Advertising & Marketing

Crank Up Your Content Marketing by Identifying These 6 Gaps

February 24, 2015

Via: itCurated

I had the pleasure of doing a webinar yesterday as part of Instant E-Training’s Content Marketing Virtual Summit. You can still register for free, watch the recordings, and download the ebooks and presentations. My specific topic is on a strategy […]