Advertising & Marketing, Technology
September 21, 2021
Via: CMSWireWe all have heard the phrase, “personalization at scale.” What it means is the ability to programmatically show relevant experiences to each user on each channel without your marketing team having to manually craft specific messages for each individual. When […]
September 8, 2021
Via: CMSWireWe all know that successfully scaling a company means reaching the right customers, and to do that you need the right information. Getting to know your prospects thoroughly requires access to real data about who they are, what they need, […]
Advertising & Marketing, Technology
August 2, 2021
Via: Social Media TodayWhile the main focus of your content should always be your audience, and producing material that people want to read and engage with, SEO is also another key consideration, with your posts, updates and web pages all playing a role […]
Advertising & Marketing, Technology
April 7, 2021
Via: CMSWireAccording to the Content Science Review, “content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Content operations often require a mix of elements related to people, process, and technology. In the current, uncertainty […]
Advertising & Marketing, Technology
November 20, 2018
Via: Smart InsightsThere’s no denying that chatbots drew in a lot of attention last year. The tremendous hype around their capabilities fueled intrigue about how they were going to change consumer behavior and produce impressive results. However, creating any chatbot experience – […]
Advertising & Marketing, Technology
September 7, 2018
Via: Smart InsightsHow finance marketers can connect with audiences As a finance marketer, you understand how important it is to connect to your audience. After all, it’s their hard-earned money that you are looking at. It takes a lot of trust to […]
January 23, 2017
Via: Inc.comHaven’t heard of the term? Groundtruthing “refers to information provided by direct observation as opposed to information provided by inference, says Taylor. “There is a growing distrust in large scale information like satellite images, large data sets and more recently, […]
November 18, 2016
Via: Inc.comCreating (and sharing) valuable, free content with a targeted, niche audience is the price you must pay in order to buy a prospect’s time, attention and interest online. LinkedIn has long encouraged its members to create and share original content […]
November 8, 2016
Via: Social Media TodayA few weeks ago, I sat down with the media director within my agency to talk about a client pitch. We were drilling down their marketing objectives, when we both stopped at a line in their strategic brief that made us roll our eyes. Their […]
August 16, 2016
Via: Smart InsightsAccording to a confluence of newly published reports, marketers are already grabbing the first crop of naïve cohorts; Generation Z; the teen generation. Based on a poll of 1,000 adults (including millennials) and 400 teens, professional services firm Ernst & […]
August 1, 2016
Via: Smart InsightsThere are literally millions of business to business websites out there, but not all of them are as efficient as they could be. The purpose of creating and managing a B2B website is mainly to engage with your audience and […]
February 23, 2016
Via: itCuratedWhen you set about integrating mobile into your marketing plan, you should begin with the basics: the “who, what, and how” of your mobile strategy. And you do that by getting the answers to these questions: Who are your customers […]
February 8, 2016
Via: itCuratedPlanning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. It doesn’t matter how brilliant your mobile website or app is if no one knows about it or uses it. The […]
September 22, 2015
Via: itCuratedAfter driving growth for the world’s largest companies, building automated trading systems like SearchForce and managing over $1 billion media spend while studying high growth companies like AirBnB, Uber and Zenefits, I’ve consolidated my experience into a single, strategic framework […]
June 15, 2015
Via: itCuratedAlthough content marketing – a marketing approach focused on creating and sharing relevant content to attract and keep an audience – has been shown to be one of the most effective types of digital marketing to boost traffic and drive […]
February 24, 2015
Via: itCuratedI had the pleasure of doing a webinar yesterday as part of Instant E-Training’s Content Marketing Virtual Summit. You can still register for free, watch the recordings, and download the ebooks and presentations. My specific topic is on a strategy […]