Tag: audience engagement

Advertising & Marketing, Technology

5 Content Marketing Ideas for June 2022

May 5, 2022

Via: Practical Ecommerce

Six-point list articles, 50th anniversaries, podcasts, Flag Day, and Father’s Day can help online sellers attract, retain, and engage shoppers in June 2022 and beyond. Content marketing creates and distributes valuable, interesting, or entertaining content to acquire customers and make […]

Analytics & Data

Profitable personalization: boosting audience engagement with zero- and first-party data

January 31, 2022

Via: Marketing Dive

As third-party cookies crumble, privacy mechanisms evolve and the battle for audiences intensifies, publishers must find new ways to connect with their audiences, monetize that connection and build compelling experiences. Zero- and first-party data make that possible, laying the foundation […]