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Tag: Audi

Advertising & Marketing, Technology

Audi tests personalized QR codes in streaming ads

March 9, 2023

Via: Marketing Dive

Personalization at scale has long been the promise of the digital marketing revolution. However, as consumers move across channels and platforms and emerging spaces like streaming grow more popular, marketers have struggled to make the experiences both unique and seamless. […]

Audi, BMW and Daimler to buy Nokia’s Here map business

August 3, 2015

Via: itCurated

A consortium of German automakers including Audi, BMW and Daimler are buying Nokia Corp.’s HERE map business to incorporate into automotive technology and eventually autonomous driving. Monday’s announcement gave no price but previous news reports said it might be worth […]