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Tag: Artificial Intelligence


Advertising & Marketing, Technology

How AI Can Impact Your Marketing, Customer Experience

October 6, 2022

Via: CMSWire

Artificial intelligence (AI) has become an integral part of any business structure regardless of which level of business it has been implemented. The reason for AI’s success is that it’s both scalable and practical, offering business owners and marketers a […]


Advertising & Marketing, Technology

4 Ways Technology Is Influencing Social Media

September 9, 2022

Via: CMSWire

Social media has transformed from a tool to keep in touch with your friends to a mind-reading app. When you think of a product or service, Facebook, Instagram, YouTube and TikTok immediately start bombarding you with ads. The underlying technology […]


Analytics & Data

4 Ways AI, Analytics and Machine Learning Are Improving Customer Service and Support

August 21, 2022

Via: CMSWire

By using artificial intelligence (AI) and machine learning (ML) along with analytics, brands are in a much better position to elevate customer service experiences at every touchpoint and create positive emotional connections. This article will look at the ways that […]


Advertising & Marketing, Technology

Marketers Uneducated, Untrained for Artificial Intelligence

July 13, 2022

Via: CMSWire

The nascent stages of Artificial Intelligence (AI) in marketing remain apparent. Just ask marketers themselves. According to findings from a Drift and Marketing AI Institute survey, “lack of education and training” is the dominant barrier to adoption of AI in […]


Platforms, Technology

4 Tips for Successful Voicebot Personalization

June 6, 2022

Via: CMSWire

For a medium that is as unsparing and spartan in its interactional capabilities as the voicebot, the difference between delight — yes, voicebots can delight you, even those of the telephony IVR stripe — and dismay almost always hinges on […]


Advertising & Marketing, Technology

What Are Intelligent Virtual Agents (IVAs)?

April 12, 2022

Via: CMSWire

Finnish telecommunications company Elisa recently replaced its functional chatbot — which answered customers’ routine questions — with an intelligent virtual agent (IVA) called Annika. Executives at the organization expect this sophisticated new robot to engage callers with more empathy and […]


Advertising & Marketing, Technology

AI in Marketing: Top 5 Mistakes Marketers Make

April 7, 2022

Via: CMSWire

Gartner forecasts that worldwide artificial intelligence software revenue will grow to $62.5 billion this year, up 21.3% from 2021. “The AI software market is picking up speed, but its long-term trajectory will depend on enterprises advancing their AI maturity,” said […]


Technology, Website design and optimization

The language of innovation: How AI is improving the translation experience for marketers

January 3, 2022

Via: Marketing Dive

Mention artificial intelligence when discussing language services and most people would agree that machine learning has led to faster translation and localization. But has it made them better? In a recent Industry Dive survey of 172 marketing executives, more than […]


News

McDonald’s sells AI tech firm Dynamic Yield to Mastercard

December 21, 2021

Via: Marketing Dive

This spinoff isn’t surprising, as franchisees have complained in the past that Dynamic Yield didn’t deliver the sales boost they expected and that its technology failed to meet expectations. Dynamic Yield was McDonald’s largest acquisition in roughly 20 years. “The […]


Advertising & Marketing, News, Technology

The AI Marketer

June 4, 2020

Via: CMSWire

When you think of a corporate hero, artificial intelligence (AI) probably isn’t the first knight in shining armor you think of. Yet, AI’s ability to simplify tasks traditionally handled by a human has made it a predominant component of corporations’ […]


News

AI: Chatbots Versus Human Customer Service

May 6, 2020

Via: DigitalistMag

Technology has always fascinated humans. We’re constantly looking for better ways to perform tasks in order to maximize our profitability and effectiveness, whether in sports, business, education, research and development, governance, agriculture, or arts and culture. Artificial intelligence (AI) technology […]


News

Creating Business Value With Intelligent Automation

January 6, 2020

Via: DigitalistMag

Intelligent technologies can change how we work and live. Too many business users spend too much time each day on repetitive, boring tasks that they do not need to do and, more importantly, do not want to do. Using intelligent […]


News

Are Robots Ready for Prime Time?

December 13, 2019

Via: CMSWire

Robots are still too impersonal, unsympathetic and clumsy for use when human interaction is required, particularly in the case of customers. While this may change, for now, physical robots are best suited in B2B environments. There are many commercial robots […]


News

Overcoming The Buzzword Bias By Making Innovation A Reality

November 20, 2019

Via: DigitalistMag

Innovation. The digital age. Design thinking. Co-creation. If you’re working in software or in an organization that is making or contemplating the shift towards digitization, you’ve heard these words. Are they buzzwords? They are certainly used as such. And in […]


News

CMOs Share AI Implementation Successes and Challenges

November 20, 2019

Via: CMSWire

CMOs had better get accustomed to implementing artificial intelligence (AI) or machine learning into their marketing toolkits. According to the CMO Survey released earlier this year, CMOs said their marketing team’s AI implementations were likely to almost triple over the […]


News

How AI Is Transforming IT Service Management

November 8, 2019

Via: CMSWire

Artificial intelligence (AI) is likely helping you in your life right now and you may not even know it. AI powers smart assistants, rideshare apps and social media feeds. It autopilots our planes and sometimes even delivers our packages. It […]


Analytics & Data, Technology

3 Ways Artificial Intelligence Is Transforming Customer Experience

September 16, 2019

Via: CMSWire

Artificial intelligence (AI) is here. The technology is already making an impact across many industries. According to IDC, worldwide spending on AI systems is forecast to reach $35.8 billion in 2019 — a 44% increase over 2018. For any company […]


Advertising & Marketing, Technology

Is AI Poised to Make Bigger Play for Email?

July 31, 2019

Via: CMSWire

Steph Locke, CEO of Nightingale HQ, has 11 interviews scheduled for the next day in her Outlook account. A message arrives: does she need to book some time for herself as well? Well, actually she does, but Locke knows that […]


News

Gartner Calls Out Pace of Change, Microsoft and Musk Company Partner and Other News

July 26, 2019

Via: CMSWire

With the rapid introduction of new technologies into the workplace market, it would be reasonable to assume that those that invest are on top of their digital strategies and know exactly what they are doing when it comes to digital […]


News

3 AI tools to help predict ecommerce consumer behavior

July 8, 2019

Via: Get Elastic

Artificial intelligence (AI) has the potential to substitute humans in different tasks including the ones that require professional analysis. While 30 years ago big data analysis was a costly and time-consuming process, with the advent of AI tools, business owners […]