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Tag: Artificial Intelligence


B2B

The Next Wave of B2B Communications: Scoping Chatbots for Safe and Effective Experiences

November 28, 2023

Via: B2B News Network

Artificial intelligence has turned our world upside down, and organizations are rapidly realizing AI tools can change the way all industries operate. Whether it be increased productivity or streamlining revenue operations, AI has already proven its positive effects. But the […]


Analytics & Data

ChatGPT Advanced Data Analysis Plugin: Code Interpreter Upgrades Data Analysis Options for Marketers

September 27, 2023

Via: CMSWire

When ChatGPT was first introduced, professionals from every industry were intrigued and mesmerized by AI’s potential Save for data analysts. Many developers working with data were impressed, but analysts remained somewhat skeptical. Generative AI provides answers that are not deterministic […]


B2B

Ultimate Guide to the B2B Tech Landscape in 2024: Key B2B Tech Trends

September 26, 2023

Via: B2B News Network

In the rapidly evolving world of technology, staying ahead of the curve is crucial for businesses to thrive and succeed. As we look towards 2024, it’s essential for B2B technologists to have a clear understanding of the tech landscape and […]


Advertising & Marketing, Technology

The Benefits of Native AI in Content Management

August 10, 2023

Via: CMSWire

Artificial intelligence is a valuable tool that significantly more companies have started to incorporate into their content practices in this past year alone. But companies should remember that not all generative AI solutions are created equal. Content teams are learning […]


B2B

The Intersection of AI and Digital Marketing: A Conversation with Neil Patel

July 12, 2023

Via: B2B News Network

In a recent conversation between Jen Evans of B2B News Network and Neil Patel, a renowned entrepreneur and digital marketing expert, several topics emerged regarding the ever-evolving landscape of artificial intelligence (AI) and its impact on the field of marketing. […]


Advertising & Marketing, Technology

Transforming Customer Interactions With AI-Augmented CX

June 30, 2023

Via: CMSWire

From customer service chatbots that respond to customer questions and handle multilingual inquiries, to tech that provides hyper-personalized recommendations, automates processes and reduces fraud, AI-augmented tools save human workers precious time by streamlining the shopping experience and handling the “grunt […]


Advertising & Marketing, Technology

What’s Coming Next Decade for AI in Marketing?

June 28, 2023

Via: CMSWire

Artificial intelligence (AI) in marketing has captivated experts, as they continue to leverage the combination of human creativity and intelligent tech to better learn, understand and engage with the customer at an individual level. The creation of hyper-personalized online experiences […]


Advertising & Marketing, Technology

How AI for Social Media Can Help Brands Improve Engagement

June 8, 2023

Via: CMSWire

Marketers in charge of social media are in a bit of a pickle: They must create content that resonates with human beings while also impressing machine algorithms. It’s a challenge, but also an opportunity to capitalize on artificial intelligence’s ability […]


Advertising & Marketing, Technology

Meta bets its advertising scale can differentiate new generative AI tools

May 18, 2023

Via: Retail Dive

Meta Platforms is introducing new advertising products that use artificial intelligence to help marketers run campaigns more efficiently. The tools, detailed to reporters at Meta’s offices in Manhattan last week, show the Facebook and Instagram owner following its tech peers […]


News

Google I/O Leaks: Are You Ready for Some Tech-Tastic Surprises?

May 10, 2023

Via: CMSWire

With the opening keynote of Google I/O less than an hour away, news outlets are already leaking reports of the big announcements to come during the annual developer conference that begins today at 1 p.m. EST. Google’s Upcoming AI Updates […]


Technology, Website design and optimization

5 Ways AI is Transforming Ecommerce

May 8, 2023

Via: CMSWire

Artificial intelligence is revolutionizing the way we do business, and ecommerce is no exception. From personalized shopping experiences to efficient inventory management, AI has significantly impacted the industry, providing new opportunities for growth and profitability. With the ability to analyze […]


Technology, Website design and optimization

ChatGPT and Generative AI: Just Another Tool in the Creative Toolchest?

March 15, 2023

Via: CMSWire

While the long-term impact of ChatGPT is hard to predict — if the past is prologue and as game-changing, unsettling and paradigm-shifting as its introduction has been — it’s likely just a step-change in the way creatives will do their […]


Advertising & Marketing, Technology

ChatGPT for SEO Content

March 9, 2023

Via: Practical Ecommerce

Artificial intelligence-driven tools such as ChatGPT, Jasper, and others can create content at scale. But the effect of those tools on organic search rankings is unclear. Google has not yet issued official guidelines for indexing and ranking ChatGPT-generated content. It […]


Technology, Website design and optimization

Using Data, AI to Maximize Email Engagement and Personalization

February 24, 2023

Via: CMSWire

Digital marketing leaders are looking to increase email responses from their customers and reduce unsubscribe rates, but boosting those metrics requires additional data to help personalize messaging with information on past purchase behavior inquiries and engagement. ChatGPT and AI-Based Programs […]


Editorial

5 E-commerce Trends to Look for in 2023

January 23, 2023

Via: Sandra Ferguson

The E-commerce industry is in a state of constant evolution and the global pandemic has served as a catalyst for its growth. During this period, consumers have come to recognize the convenience and efficiency of online shopping, as well as […]


Analytics & Data

How AI-Driven Data Enhances CX

November 21, 2022

Via: CMSWire

By using artificial intelligence (AI) and machine learning (ML), brands can analyze data objectively, improving insights and generating actionable reports that can be used to make data-driven decisions. With AI and ML, these insights are more sophisticated and valuable to […]


Advertising & Marketing, Technology

How AI Can Impact Your Marketing, Customer Experience

October 6, 2022

Via: CMSWire

Artificial intelligence (AI) has become an integral part of any business structure regardless of which level of business it has been implemented. The reason for AI’s success is that it’s both scalable and practical, offering business owners and marketers a […]


Advertising & Marketing, Technology

4 Ways Technology Is Influencing Social Media

September 9, 2022

Via: CMSWire

Social media has transformed from a tool to keep in touch with your friends to a mind-reading app. When you think of a product or service, Facebook, Instagram, YouTube and TikTok immediately start bombarding you with ads. The underlying technology […]


Analytics & Data

4 Ways AI, Analytics and Machine Learning Are Improving Customer Service and Support

August 21, 2022

Via: CMSWire

By using artificial intelligence (AI) and machine learning (ML) along with analytics, brands are in a much better position to elevate customer service experiences at every touchpoint and create positive emotional connections. This article will look at the ways that […]


Advertising & Marketing, Technology

Marketers Uneducated, Untrained for Artificial Intelligence

July 13, 2022

Via: CMSWire

The nascent stages of Artificial Intelligence (AI) in marketing remain apparent. Just ask marketers themselves. According to findings from a Drift and Marketing AI Institute survey, “lack of education and training” is the dominant barrier to adoption of AI in […]