Advertising & Marketing, Technology
November 10, 2021
Via: Practical EcommerceContent marketing is a constant flow of planning and producing. And topics, even for search engine optimization, may be hard to find. The content should be useful, informative, or entertaining, and it should help a business attract, engage, and retain […]
December 30, 2020
Via: CMSWireThere’s been an interesting shift in digital transformation and how enterprises are developing strategies over the past year. Like all other areas of technology, COVID-19 and its impact over the past 12 months has profoundly changed the way enterprise leaders […]
Advertising & Marketing, Technology, Website design and optimization
September 10, 2019
Via: Searchenginewatch.comA picture is worth a thousand words. If we talk about digital marketing, a strategically used picture could be worth a thousand links. Links play a pivotal role in the success of your digital marketing and eventually, your brand’s growth […]
October 21, 2015
Via: itCuratedBack in May, Facebook announced a new product called ‘Instant Articles’, a new type of content format that looks to change the way readers experience content on Facebook. Instant Articles are posts that are uploaded directly to Facebook – so […]
July 15, 2015
Via: itCuratedHere’s another one for the Twitter-is-becoming-Facebook files: some article previews to external sites have started auto-expanding in your timeline on Android and iOS devices. As you browse your feed, you’ll notice that tweets from some publishers now include a large […]
May 12, 2015
Via: itCuratedAn online seller’s brand can guide business decisions, encourage customers to trust you, and boost both sales and profits. But for some small business owners, “brand” is an intangible, amorphous thing that is hard to understand, quantify, and define. Fortunately, […]
May 11, 2015
Via: itCuratedWith mobile now driving the majority of both Google searches and Facebook monthly active users, 2015 may finally be the long-heralded “year of mobile.” Innovations in mobile payment options may finally give consumers and businesses the incentives they need to […]
April 27, 2015
Via: itCuratedRecent cyber breaches at Target, Sony, and The White House reveal one simple truth: Online security is everyone’s concern. As larger businesses take steps to secure their networks, less secure smaller businesses must develop their own cyber security plans, finding […]
April 20, 2015
Via: itCuratedBuilding trust and putting online shoppers at ease are important parts of ecommerce marketing and merchandising, since very few folks will hand over payment card information to a business they are uncertain about. When confronted with some level of uncertainty […]
April 7, 2015
Via: itCuratedGoogle’s “mobile friendly” algorithm update, to be released on April 21, has understandably created a major shift in the way ecommerce sites think about their mobile search optimization strategies. Announced over a month ago, the “mobile friendly” algorithm update will […]
March 11, 2015
Via: itCuratedThere is a good analogy between marketing for long-term, loyal ecommerce customers and dating someone you hope to one day marry. Marketers who think about building customer relationships the same way they think about building personal relationships may find personalization […]
February 24, 2015
Via: itCuratedClassifying a shopper’s personality and preferences may make it easier to provide good customer service and, ultimately, sell more. Retail ecommerce businesses serve a variety of customers with different needs, wants, and preferences. Every individual shopper should be treated as […]