Tag: Apple Search Ads

Mobile Commerce, Mobile Marketing

AppsFlyer’s latest Performance Index shows impact of economic downturn on mobile advertising

November 20, 2023

Via: Business of Apps

The mobile app media landscape felt the repercussions of the economic downturn in 2023, with nearly all major media sources witnessing declines. In the third quarter of 2023, app install ad spend budgets were slashed by 20% when compared to […]