Advertising & Marketing, Technology
May 31, 2023
Via: CMSWireThe online cookie jar is almost empty. Netscape invented the cookie in 1992, but 30 years later, it’s beginning to disappear. Apple, Google and Mozilla already initiated plans to completely stop supporting third-party cookies. Google still plans to tracking in […]
Advertising & Marketing, Technology
December 4, 2020
Via: MarTech TodayMost people think agile is all about the race to the finish line and cranking out more and more work, but if you’re a newer agile marketing team you’ll want to focus more on predictability than speed. It sounds weird […]
Advertising & Marketing, Technology
March 11, 2020
Via: CMSWireMarketers talk frequently about how being agile and flexible helps them capitalize on shifting market dynamics, changing customer demands and competitive threats. But in reality, most are working to a well-defined marketing plan driven by a budget and technology strategy […]
February 4, 2017
Via: itCuratedAgile marketing is a relatively recent marketing paradigm – it is considered revolutionary because it perfectly adapts to the modern online marketing demands and it integrates the fast changes in demand and rhythm. Older material can be refreshed and new […]
October 21, 2016
Via: itCuratedIn simple terms, tag management designates the activity of solving websites tag-related problems. Technology businesses deal with these issues for site owners – and among them are companies like Adobe, Supertag, Tealium or UberTags. Perhaps even more widely known is […]
May 5, 2016
Via: itCuratedAround the world, thousands of new businesses with exciting new ideas for original products start up every day. To say most of them fail is an understatement. The reality is the vast majority fail. Yet some go on to transform […]
August 18, 2015
Via: itCuratedAgile marketing is not about jumping on news headlines or riding off the back of a surge of tweets. It’s about creating an environment in which customer understanding, personalized content, data analytics and departmental alignment can work together to increase […]
July 28, 2015
Via: itCuratedWe live in a world full of ever-evolving technology. Marketers don’t have the luxury of relying on a single technique for very long. Things change quickly, from new products to innovative technology to customer expectations. The days of keeping the […]