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Tag: Agile Marketing


Advertising & Marketing, Technology

Why Predictability is More Important than Speed in Agile Marketing

December 4, 2020

Via: MarTech Today

Most people think agile is all about the race to the finish line and cranking out more and more work, but if you’re a newer agile marketing team you’ll want to focus more on predictability than speed. It sounds weird […]


Advertising & Marketing, Technology

Marketing in a Time of Crisis

March 11, 2020

Via: CMSWire

Marketers talk frequently about how being agile and flexible helps them capitalize on shifting market dynamics, changing customer demands and competitive threats. But in reality, most are working to a well-defined marketing plan driven by a budget and technology strategy […]


Technology

Agile marketing – how can you benefit from it?

February 4, 2017

Via: itCurated

Agile marketing is a relatively recent marketing paradigm – it is considered revolutionary because it perfectly adapts to the modern online marketing demands and it integrates the fast changes in demand and rhythm. Older material can be refreshed and new […]


Mobile Commerce

Tag Management Basics

October 21, 2016

Via: itCurated

In simple terms, tag management designates the activity of solving websites tag-related problems. Technology businesses deal with these issues for site owners – and among them are companies like Adobe, Supertag, Tealium or UberTags. Perhaps even more widely known is […]


Advertising & Marketing

3 Principles of Lean Marketing

May 5, 2016

Via: itCurated

Around the world, thousands of new businesses with exciting new ideas for original products start up every day. To say most of them fail is an understatement. The reality is the vast majority fail. Yet some go on to transform […]


Advertising & Marketing

Why agile marketing must be about more than social media

August 18, 2015

Via: itCurated

Agile marketing is not about jumping on news headlines or riding off the back of a surge of tweets. It’s about creating an environment in which customer understanding, personalized content, data analytics and departmental alignment can work together to increase […]


Advertising & Marketing

Agile Digital Marketing: What is it and how to implement it?

July 28, 2015

Via: itCurated

We live in a world full of ever-evolving technology. Marketers don’t have the luxury of relying on a single technique for very long. Things change quickly, from new products to innovative technology to customer expectations. The days of keeping the […]