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Tag: Advertising


Advertising & Marketing, Technology

18 Free Courses on Social Media Marketing

October 24, 2022

Via: Practical Ecommerce

Marketers and merchants looking to develop their social media skills can enroll in free online courses from educators and practitioners. Here is a list of free courses to hone your social media marketing skills. There are courses on writing for […]


B2B

It’s Time for B2B Marketers to Give Out-of-Home Advertising Another Look 

October 13, 2022

Via: B2B News Network

The B2B landscape is as crowded as ever. However, inflation and economic uncertainty are putting extra pressure on B2B marketers who are grappling with tighter budgets and smaller head counts. However, these challenges also present an opportunity to think outside […]


Mobile Commerce, Mobile Marketing

TikTok publishes video series to help brands advertise more successfully

September 2, 2022

Via: Business of Apps

With the holiday season just around the corner, a growing number of businesses are looking to schedule impactful ad campaigns. Now TikTok has shared a series of video clips to help marketers and brands create a business account on the […]


Advertising & Marketing, Technology

How Retail Media Is Powering Smarter Contextual Marketing

July 13, 2022

Via: CMSWire

Retail media has been the rising star in the adtech firmament for a while now. A recent report by BCG suggests that retail media — when retailers (or e-tailers) monetize their customer data by allowing advertisers access to their captive […]


Advertising & Marketing, Technology

Marketing advice for inflationary times

June 21, 2022

Via: Marketing Dive

Consumers were already tentative. Now, inflation continues to climb, driving up costs for everything from restaurant meals to electronics. And the vicious cycle of labor shortages and supply chain issues has created product delivery and service challenges for just about […]


Mobile Commerce, Mobile Marketing

72% of mobile marketers to increase budgets in social

June 10, 2022

Via: Business of Apps

Social is the fastest growing digital media channel in 2022 with 72% of marketers planning to bolster their budgets on the format this year. A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an […]


Mobile Commerce, Mobile Marketing

YouTube brings shopping to Shorts with Glossier Challenge

June 9, 2022

Via: Social Media Today

Glossier’s collaboration with YouTube on the platform’s first shoppable video for Shorts is notable as the latest combination of content and commerce. As YouTube rolls out the feature, more brands will have an opportunity to create shoppable videos that are […]


Apps & Sites, Mobile Commerce

Snapchat partners with Cameo to streamline brand-creator ad deals

May 4, 2022

Via: Marketing Dive

Snap had a lot of announcements on deck at the NewFronts, but the Cameo tie-up was the most substantial on the brand-side. Cameo has seen its star rise in recent years thanks to a content model where people pay celebrities […]


Advertising & Marketing, Technology

5-point Advertising Plan to Drive Performance

April 19, 2022

Via: Practical Ecommerce

Advertising is a common component of an overall marketing strategy. For example, the marketing strategy of a furniture retailer might target new homeowners, with advertising campaigns aimed at buyers of sofas and kitchen tables. But advertising is expensive. A detailed […]


Advertising & Marketing, Technology

A Guide to Understanding, Evaluating and Optimizing CX

April 8, 2022

Via: CMSWire

Businesses thrive when their customers are happy. Why? Because those people spread the word about the good customer experiences they’ve had, becoming brand ambassadors. They also return to spend more money. Customer experience (CX) is vital to your brand’s success. […]


Apps & Sites, Mobile Commerce

Instagram lets users tag products and brands in posts

March 24, 2022

Via: Business of Apps

Instagram just unveiled a new feature that will enable users to tag products in their posts in a move that it hopes will drive its focus on eCommerce. The feature will only be available to users in the US for […]


Mobile Commerce, Mobile Marketing

Pinterest Unveils a Range of Shopping and Advertising Updates at its Annual ‘Pinterest Presents’ Event

March 10, 2022

Via: Social Media Today

Pinterest has announced a range of new updates and additions as part of its second annual ‘Pinterest Presents’ global advertiser summit, including in-stream shopping enhancements, promoted Idea Pins, improvements to its Pinterest Trends tool and more. Here’s a look at […]


Advertising & Marketing, Technology

Social Media Advertiser Musts: Multi-Platform Strategy, Automation

March 9, 2022

Via: E-Commerce Times

Digital retailers are ramping up their social media advertising budgets to pitch products where shoppers gather socially. But brands need to employ automation strategies to replace traditional manual steps and add multi-platform approaches to remain successful, according to a report […]


Advertising & Marketing, Technology

How to Expand Your Reach with Newsletter Advertising

January 24, 2022

Via: Social Media Today

As marketers search for creative ways to reach new leads, newsletter advertising is becoming a staple in the industry. With effective targeting and high engagement rates, this up-and-coming medium is an effective choice for advertisers of all sizes and budgets. […]


Advertising & Marketing, Technology

Why newsletter sponsorships are the future of targeted advertising

January 10, 2022

Via: Marketing Dive

Ever looked into running newsletter sponsorships? If not, you may be missing out on valuable marketing opportunities. Although targeted advertising has been around since at least 1995, it’s made significant advancements in recent years. Through web cookies, marketers can access […]


News

Inside Facebook’s Strategy to Bring the Privacy War to Apple

October 22, 2021

Via: CMSWire

“While no one wants to see two trillion-dollar companies having a knife fight,” read the internal strategy document drafted by Facebook executives, “we need to have this knife fight.” This elegant depiction of boardroom barbarism is hardly surprising. Facebook has […]


B2B

The Biggest Benefits of Intent Data for B2B Marketers

August 17, 2021

Via: MarketingProfs

The report was based on data from a survey conducted in March 2021 among 289 B2B marketers who work for companies in the US with over $10 million in annual revenue. Some 64% of respondents say digital advertising is among […]


Advertising & Marketing, Technology

Three Reasons You Should Start Your Marketing Strategy While Your Product Is Still in Development

August 11, 2021

Via: MarketingProfs

Often, businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy. But if movie producers waited to announce their movies until everything was filmed, edited, and ready to show, […]


B2B

B2B US Digital Ad Spend Forecast for 2021-2023

August 10, 2021

Via: MarketingProfs

The report was based on an analysis conducted in July 2021. The B2B digital spend forecast for the United States includes ads that appear on desktop, laptop, and mobile devices. The US B2B digital ad market grew 32.5% in 2020 […]


News

Instacart hires ex-Facebook ad chief as new president

August 4, 2021

Via: Marketing Dive

Like new CEO Fidji Simo, Everson spent a decade at Facebook and brings extensive experience with building advertising relationships as Instacart ramps up its digital ads division. At Facebook, Everson led the company’s relationships with top advertisers and agencies. She […]