Top

Tag: Advertising


Advertising & Marketing, Technology

Brand Authenticity: How Taylor Swift Scores Big for the NFL Brand

February 9, 2024

Via: CMSWire

As a child, I grew up in the greatest sporting region of this great country. New England. Where the Super Bowl trophies were minted consecutively, where rings were formed and shaped, where Tom Brady shattered records and where the blueprint […]


Advertising & Marketing, Technology

Privacy Tactics Complicate Ecommerce Marketing

February 2, 2024

Via: Practical Ecommerce

Leading web browsers and email clients are doing more to stop user tracking, effectively reducing or eliminating the conversion signals many marketers depend on. Advertisers love connecting ads with sales. That’s how they measure return on advertising spend, a key […]


Mobile Commerce, Mobile Marketing

X Makes its Vertical Video Feed Ads Available to All Advertisers

February 1, 2024

Via: Social Media Today

X is expanding access to its new vertical video ads, which are displayed within its dedicated video feed, that’s activated when a user taps through on a specific video clip in-stream. Which is not how you would assume that many […]


Advertising & Marketing, Technology

Navigating the B2B Advertising Landscape: A Comprehensive Guide to Paid Media Success

January 18, 2024

Via: B2B News Network

Navigating the constantly shifting realm of B2B advertising requires expert navigation of paid media to achieve remarkable success. In this comprehensive guide, we explore the intricacies of business-to-business marketing by dissecting strategies, trends, and best practices that drive paid media […]


Mobile Commerce, Mobile Marketing

TikTok Splits Marketing Measurement Partners into Specialty Elements

January 8, 2024

Via: Social Media Today

As we move towards the cookie-less future, which will force marketers to find new ways to track ad performance and response, TikTok’s looking to provide more assistance, via approved marketing partners in more specific areas, who’ll be able to share […]


News

Amazon makes key hire to lead Prime Video’s advertising expansion

January 5, 2024

Via: Marketing Dive

Amazon has snapped up a media veteran with established know-how in designing an ad business for the streaming age. Helfand played an important role in building out Hulu’s offerings, later translating that experience to other corners of Disney’s empire like […]


Apps & Sites, Mobile Commerce

Reddit Publishes New Guide to Key Ads Best Practices

September 19, 2023

Via: Social Media Today

Have you considered Reddit for your holiday marketing campaigns? The platform has gone through an upheaval of late, as a result of its unpopular API policy shift, and subsequent changes to its moderator rules. But even so, Reddit remains a […]


Advertising & Marketing, Technology

Ecom Exec: Marketing Attribution Is a Waste

September 8, 2023

Via: Practical Ecommerce

Andrew Faris is the former CEO of 4×400, an ecommerce aggregator. He left that job in 2021 and now consults with merchants and manages their advertising campaigns, mostly on Meta. I asked him for his keys to successful Meta ads, […]


Advertising & Marketing, Technology

Is Radio Advertising a Viable Medium for Brands Today?

August 25, 2023

Via: CMSWire

While online advertising and marketing mediums have considerably evolved, traditional radio remains a relevant and effective advertising medium for businesses today. A July 2023 Statista report revealed that radio is still one of the most powerful mediums in the United […]


Mobile Commerce, Mobile Marketing

X stops advertisers using timeline for promotion, prioritising new approaches

August 17, 2023

Via: Business of Apps

Changing strategy, social media platform X, aka Twitter, has opted to pull the plug on advertisers using its timeline to push their accounts and reel in fresh followers. The development was noticed by Axios, quoting an email dispatched to advertising […]


Platforms, Technology

Amazon Copies Etsy and eBay with Offsite Ads Program

August 16, 2023

Via: EcommerceBytes

Sellers who pay extra for visibility through Sponsored Products ads on Amazon may now have their ads appear off-Amazon as well. Amazon announced Wednesday it was expanding Sponsored Products ads to other apps and websites. All such ads will link […]


Platforms, Technology

Amazon ad sales jump 22% as tech upgrades improve brand performance

August 4, 2023

Via: Marketing Dive

Amazon’s ad sales continued to impress in Q2, a sign that the e-commerce giant is shoring up a dominant position in the increasingly crowded retail media category while riding some larger industry tailwinds as spending rebounds. The company’s quarterly performance […]


Advertising & Marketing, Technology

6 Most Effective Mortgage Marketing Ideas for Lead Generation

July 19, 2023

Via: B2B News Network

Are you a mortgage professional striving to stay ahead in the competitive real estate and lending world? Generating quality leads and connecting with potential homebuyers is crucial for growing your business. As the digital landscape evolves, exploring innovative mortgage marketing […]


Platforms, Technology

Retail Media Networks: Promise or Peril?

July 3, 2023

Via: Practical Ecommerce

Retail media networks use first-party data such as transaction history to connect brands with prospects close to the moment of purchase, driving revenue. RMNs can produce relatively low customer-acquisition costs and may disrupt other forms of advertising or even traditional […]


B2B

Unleashing the Power of AI in B2B Marketing: Strategies for 2023

June 9, 2023

Via: B2B News Network

The digital marketing landscape is evolving rapidly, with artificial intelligence (AI) at the heart of this transformation. As we look towards 2023, it’s clear that AI will play an increasingly important role in B2B marketing, offering new ways to reach […]


Advertising & Marketing, Technology

Should Your Brand Be Using Collaborative Marketing?

May 23, 2023

Via: CMSWire

Collaborative marketing, also known as partnership marketing, involves two or more brands working together to reach a wider audience and increase customer engagement. The collaboration can include co-branding, shared advertising campaigns and even joint product development. This article will take […]


Advertising & Marketing, Technology

Meta bets its advertising scale can differentiate new generative AI tools

May 18, 2023

Via: Retail Dive

Meta Platforms is introducing new advertising products that use artificial intelligence to help marketers run campaigns more efficiently. The tools, detailed to reporters at Meta’s offices in Manhattan last week, show the Facebook and Instagram owner following its tech peers […]


Advertising & Marketing, Technology

Demand-side Platforms Automate Ecommerce Ads

May 1, 2023

Via: Practical Ecommerce

When the competition for popular keywords on Google Ads and Meta Ads reaches a feverish pitch, marketers can turn to other platforms to find pay-per-performance value. Advertising is a crucial component of ecommerce marketing. Frequently the ads are pay-per-click, pay-per-impression […]


Advertising & Marketing, Technology

How AI Chatbots Will Make Money Outside Of Ads

April 25, 2023

Via: CMSWire

There’s a certain — very passionate — group of people on the internet who believe AI chatbots should make their money from advertising. I know this because I heard from them last week after I suggested chat would need a […]


Mobile Commerce, Mobile Marketing

TikTok Users are More Open to In-App Promotions, According to New Report

April 5, 2023

Via: Social Media Today

Here’s a salient point for TikTok marketers – TikTok users are more open to ads than general internet users, which means that promotions in the app are likely more welcome than they are on Facebook, Instagram, etc. That’s according to […]