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TikTok Says That Users Are Now Spending Half Their Time in the App Watching Minute+ Long Clips...

AppsFlyer's latest Performance Index shows impact of economic downturn on mobile advertising...

YouTube Tests New Generative AI Elements, Including its Own In-Stream Chatbot

Is AI Executive Order a Data Privacy Compass for Customer Experience?

YouTube Launches New ‘Spotlight Moments’ AI-Based Ad Offering

Tag: ad tools

Advertising & Marketing, Technology

Meta Publishes New Guide to Using AI in Marketing for Holiday Campaigns

September 7, 2023

Via: Social Media Today

Meta has published a new guide to its various automation and generative AI ad tools in order to help marketers prepare for the upcoming holiday season. The 16-page guide covers all of Meta’s evolving AI ad tools, including its Advantage+ […]

Apps & Sites, Mobile Commerce

Snap Unveils New Features at 2023 Partner Summit, Including AR and AI Elements

April 19, 2023

Via: Social Media Today

Today, Snapchat held its annual Partner Summit, where it previewed a range of new updates and tools, and shared new stats on usage trends, evolving behaviors, and more. And there’s a heap to get through – first off, Snapchat provided […]