Tag: ad-tech

Mobile Commerce, Mobile Marketing

Apple’s privacy changes drive up ad prices for e-commerce marketers

September 23, 2021

Via: Marketing Dive

E-commerce companies are paying higher prices for digital advertising after Apple’s privacy update made it harder to track iPhone users and target them with relevant marketing. The rising costs of mobile ads will push online retailers again to find ways […]

Mobile Marketing

Adsquare and AppNexus Team Up for Audience Targeting

February 27, 2015

Via: itCurated

Data from Adsquare, one of Europe’s leading providers of mobile audience data, will now be available via ad tech firm AppNexus, creating a precise audience targeting network with huge reach. The integration of Adsquare’s real-time data into AppNexus makes it […]