Tag: Ad Targeting

Mobile Commerce, Mobile Marketing

LinkedIn Adds More Ad Targeting Criteria, Provides Tips for B2C Campaigns

February 27, 2023

Via: Social Media Today

You now have more ways to target your ads on LinkedIn, with the platform adding a range of new Service interest attributes, and over 120 new Product interest options, to help refine your audience targeting. As per LinkedIn: “With 90K+ […]

Apps & Sites, Mobile Commerce

Meta adds additional ad targeting restrictions for teen users

January 12, 2023

Via: Marketing Dive

Meta has increasingly come under scrutiny for its questionable advertising practices — which were most recently ruled illegal under the European Union’s data-protection law — adding pressure on the Facebook and Instagram owner to set the record straight. Efforts around […]


TikTok Suspends Planned Data Usage Policy Change Amid New EU Investigation

July 12, 2022

Via: Social Media Today

This doesn’t look great for TikTok, which is already under scrutiny in several regions. Today, TikTok has confirmed that it has suspended a planned change to its privacy policy relating to the use of user insights for targeted advertising, amid […]

Mobile Commerce, Mobile Marketing

TikTok’s Latest Ad Targeting Provisions Reflect Increasing Revenue Pressure on the App

June 8, 2022

Via: Social Media Today

This has certainly raised some eyebrows among social media and privacy analysts. Today, TikTok has started showing users in Europe, the UK and Switzerland new, in-app notifications informing them of changes to its data collection policies. As you can see […]

Apps & Sites, Mobile Commerce

Meta’s Adding More Ad Targeting Information to its Ad Library Listings

May 23, 2022

Via: Social Media Today

In the wake of the Cambridge Analytics scandal, Meta has implemented a range of data protection measures to ensure that it limits access to users’ personal data and insight, while at the same time, it’s also been working to provide […]