Tag: Account-Based Marketing


B2B Trends To Watch Out for In 2021

August 24, 2021

Via: B2B News Network

Every successful business owner knows how important it is to keep up with trends. If you want your B2B business to stay competitive, you need to keep an eye on new trends constantly. With new technologies coming out every year […]

Advertising & Marketing, Technology

Leverage Social Media for Account-Based Marketing

April 8, 2021

Via: CMSWire

I’m a big fan of account-based marketing (ABM). I like how it forces B2B marketers to be specific about which companies and job titles they’re trying to reach and engage. No made up “Clark the CIO” personas with ABM. Just […]

Advertising & Marketing, Technology

Improve your sales and marketing alignment through Account-Based Marketing

November 20, 2017

Via: Smart Insights

10 CEOs share sales and marketing alignment tips through Account-Based Marketing Sales and marketing alignment is one of the secrets to the success of any business. According to a recent study published by Celsius International, companies with sales and marketing […]