Tag: 2015

December 28, 2015

There are a number of choices out there if you’re considering building direct sales from your website. Opening an online store is one of the fastest and arguably one of the best options that entrepreneurs have for launching a start-up. […]

December 23, 2015

According to the 2015 Meaningful Brands research by Havas, most people would not care if 74% of all brands disappeared for good. This should be a wake-up call for the majority of brands. The marketing landscape is continuously changing and […]

December 22, 2015

This has been a year of refinement in the mobile space, whether it’s a smartphone, tablet, wearable, or even the software than runs underneath. Rather than deliver huge leaps in progress, 2015 has instead revealed incremental updates to existing products […]

December 4, 2015

Starbucks began testing mobile delivery in Seattle this week, hoping to recreate its mobile payments and ordering successes, but it is likely to be Amazon, which has expanded its restaurant delivery offering to Baltimore, that will dominate mobile delivery news […]

September 2, 2015

Smartphone ownership isn’t just on the rise, for many individuals it’s their entire means of connecting to the Internet. That connectivity is an opportunity for e-commerce sites and retail outlets, but only if your visitor’s mobile experience is superior to […]

August 19, 2015

Mobile played a vital role in the 2014 holiday season, and it will continue to be a key marketing channel for marketers for the 2015 holidays as well. Chris Mason, co-founder and CEO of Branding Brand, spoke with eMarketer’s Rimma […]

August 3, 2015

SMALL RETAILERS are currently experiencing important changes, due to the rise of the mobile devices. A mobile-first driven strategy seems to be the key to success. Not all businesses of this size have the knowledge or resources to adapt, but […]

July 14, 2015

With 2015 already half gone, the e-commerce trends predicted for this year have confirmed their presence and effect in the business. It is obvious that mobile buying and marketing are the way to go. Mobile optimization is therefore a must, […]

July 10, 2015

Worldwide PC shipments saw their sharpest decline in nearly two years in the second quarter of 2015, dealing continued damage to retailers and makers of computers, chips and PC software. Shipments fell 9.5 percent, year on year, to 68.4 million […]

June 29, 2015

Fiscal 2015 was a breakout year online for Nike. Web sales grew 55% last year and 51% in the fourth quarter. There are no summer doldrums for Nike when it comes to e-commerce. In fact, Nike Inc., No. 61 in […]

June 16, 2015

The best of mobile gaming It would take approximately 34,506,455 years to play through every single iPhone game on the App Store. Well, OK, we might have made that number up, but surely we can’t be too far off. The […]

March 3, 2015

Aside from responsive email templates, the technology behind email hasn’t changed much over the last decade. However, as one of the strongest returns on marketing investment, marketers are seeing a greater return when they’re fully leveraging technology in step with […]

February 13, 2015

We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and […]