Successful content begins with understanding your audience. What does your audience like? What do they avoid? What do they want to learn more about? What are they most likely to share and engage with?
Fractl’s first in-depth study into viral emotions found that the most common emotions invoked when consuming viral content were amusement, interest, and surprise. After executing thousands of content campaigns, we keep these three emotions in mind when creating content—particularly the element of surprise.
