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The Retail Apocalypse That Never Was: What’s Really Next for Brick-And-Mortar Stores

March 16, 2020

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It’s no secret that e-commerce is transforming the retail landscape as consumer preferences lean towards more digital, convenient ways of shopping. Some stores have closed, and some brands have disappeared – but the retail industry is far from experiencing the sort of apocalypse that industry analysts feared.

Ultimately, the rise of e-commerce is just another twist and turn in the otherwise ever-evolving journey of brick-and-mortar stores. Online sales may have more than doubled in the last decade, but the majority of retail revenue continues to come from physical locations.

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