Companies that have seen a positive revenue growth collect more customer experience (CX) data than other non-growth companies, according to a recent survey by Gartner The survey found that nearly 80% of growth organizations use customer surveys to collect customer experience data, compared with just 58% of non-growth organizations.
Gathering Customer Data
A growth organization as defined by Gartner is one that had positive revenue growth from 2018 to 2019 and is expected to have positive revenue growth from 2019 to 2020.
