Google Ads is an expensive game if you get it wrong.
So, we figure you’re doing what you can to measure the performance of your campaigns. But just how are you doing that?
Our best guess is you’re using your own historical data to measure your success. Of course, the inbuilt problem there is that it’s only your data. And there are few actionable insights you can get from it.
Now, we’re not saying it’s useless. These metrics will show you if you’re improving month-on-month, but the data will only show you how you’re improving against yourself.