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Enterprise Social Networks: An Alternative to Major Cultural Change Programs?

October 11, 2019

Via: CMSWire
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I’ve written before about how we need to move beyond the ubiquitous “culture survey” into real-time digital sensing, where we draw cultural assessments from how employees actually behave online. The approach is very much in line with HR guru Josh Bursin’s future Employee Engagement 3.0 framework, which intimates a movement from annual surveys (1.0), to Pulse Surveys (2.0) to real-time human behavior analytics (3.0).

Measuring the Cultural Pulse: A Theory

At SWOOP we have been benchmarking enterprise social networking (ESN) platforms, like Microsoft’s Yammer and Workplace by Facebook, using social network analytics for more than five years now.

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