Two tools in the customer experience professional’s arsenal include Voice of the Customer (VoC) functions and customer data platforms (CDP), which according to the CDP Institute is an industry that will be worth $3.3 billion by 2023.
The intersection of actionable data between CDPs and VoC programs is crucial because you can “marry VoC data with other profile data in your CDP to give respondents immediate satisfaction and relevant experiences,” according to Karl Wirth, CEO of Evergage, a personalization and CDP provider. Wirth was citing the example of customer surveys.
