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3 Areas Where IoT Will Improve the Customer Journey

November 5, 2018

Via: CMSWire
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The potential for the internet of things (IoT) to impact the customer journey is undoubtedly massive.

But how much of an impact do IoT technologies have on the unique journeys that individual customers take with brands today — in 2018? The answer is unclear. That’s because right now, the IoT is primarily having an impact on back-end operations that are often hidden from the customer. They involve manufacturing, distribution and logistical fulfillment.

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