Remember when Google sold Nexus phones? Back then, the stock Android experience also meant an affordable price, something which was has disappeared since Google started directly competing with the iPhone and Galaxy series with its Pixel phones. Now it seems the company could be looking to recapture that budget-friendly market.
According to the Economic Times, Google is planning to release a cheaper Pixel phone aimed at emerging markets like India, where the Nexus line was once popular (since supplanted by OnePlus). In the same vein, Google is planning an aggressive marketing campaign to build brand presence; it’s planning on bringing other devices like the Google Home as well.
