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Fitbit is reportedly buying Pebble to make decent smartwatches

December 2, 2016

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Fitbit is close to completing an acquisition of smartwatch brand Pebble, according to sources for both The Information and The Verge. If the reports are true, Fitbit would acquire Pebble’s assets, such as its operating system, but see the Pebble brand phased out.

It would be the end of an era. Pebble was the first modern smartwatch brand, and one of the most notable Kickstarter launches, raising 10.3 million for its original smartwatch in 2012, and another $20.3 million for the Pebble Time two years later.

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