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Behind-the-scenes feature shows how Apple Watch has veered away from high fashion

March 27, 2019


At one point the editors of Fashionista and the British edition of Vogue — Lauren Indvik and Alexandra Shulman — both flew out to a Cupertino event in the middle of New York Fashion Week, one of the biggest events in the high fashion calendar, the New York Times said. During what is arguably the most important event, Paris Fashion Week, Apple held an unveiling at the Parisian luxury boutique Colette, attended by no less than superstar fashion designer Karl Lagerfeld.

When Colette began selling the Watch, there was a line of over 150 people, even though there were multiple Parisian Apple stores.

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