It’s a much smarter strategy than the failed smart glasses that tried to add a display into the mix. Maybe that’s in the works, but as with many of its products, Amazon starts with a minimum viable product and iterates. That’s doubly true for these Echo Frames, which are now widely available for anybody to buy in a version two of the product that makes some tweaks to the internal hardware and battery life.
Amazon isn’t alone in this category, though. Bose is also on its second iteration of sunglasses (or eyeglasses) with little speakers in the stems — and it offers multiple styles, to boot.