Online retailer Yoox posted a 15 percent rise in revenues to 524 million euros last year. The strong performance in its struggling home market has helped the luxury online retailer to meet the analyst’s forecast revenues of €525.7 million.
Yoox published the preliminary results of 2014 yesterday. In this report it goes deeper into the numbers. The net revenues of Yoox Group were 455.6 million euros in 2013, but increased by 15.1 percent to hit 524.3 million last year. Its multi-brand revenues grew by 19.7%, while its mono-brand gross merchandise value increased by the same percentage.
North America performs well
With 334.8 million euros more than half of Yoox’s revenue came from Europe. In Italy alone, it generated 86.1 million euros worth of revenue, while North America was more lucrative, with €115.2 million in 2014. The biggest growth can be found elsewhere, the category “Other countries” saw an increase of 32.1% compared to the revenue in 2013.
“I am extremely satisfied with the fourth-quarter performance of the United States, our no. 1 market, and of the Mono-brand business line, which were up 24% and 23% respectively, a sharp acceleration on the first nine months of the year”, said Federico Marchetti, founder and CEO of Yoox Group.
Key role for mobile channel
He continues: “Visits by smartphone and tablet exceeded the goal of 50% at Christmas, ahead of our schedule, thanks also to the significant contribution of the new yoox.com native app, again confirming the key role played by the mobile channel for our customers.”
On average, the websites of Yoox attracted 15.2 million unique visitors per month, who placed a total of 3.4 million orders last year. This is an increase of 21.6% from 2.8 million in 2013. The average order value came in at 205 euros, while the number of active customers grew from 1.1 million at 31 December 2013 to 1.3 million at 31 December 2014.
Yoox Group consists of a multi-brand and a mono-brand business line. The multi-brand business line includes Yoox.com, TheCorner.com and Shoescribe.com and recorded revenues of 381.7 million euros (+16.3%). The mono-brand business line includes the design, set-up and management of the online stores of global fashion and luxury brands like Armani, Diesel, Stone Island, Valentino and Bikkembergs.
