WPP’s latest moves demonstrate how agency holding companies are beefing up e-commerce capabilities and addressing related issues to meet brand needs as the pandemic continues to accelerate consumers’ e-commerce adoption. The acquisition of CCG will provide WPP with a software platform that manages the entire commerce journey for hundreds of European retailers and wholesalers.
“With over £1 billion revenue transacting through its platform, Cloud Commerce Group already has demonstrable scale and success in managing the complex omnichannel commerce needs of global brands,” WPP CEO Mark Read said in the press release.
