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By now, marketers don’t need any convincing that consumers care about privacy. The proof is in the numbers. A 2019 Factual survey found 53% of Gen Z and 51% of millennials were either “somewhat” or “very” concerned about data privacy. And in its latest State of Digital Customer Experience report, Simpler Media Group (CMSWire’s parent company) found for the first time respondents viewed privacy as a competitive differentiator.
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