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Why Culture Change Is Essential for Digital Transformation

February 21, 2020

Via: CMSWire
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Shortcomings in organizational culture are one of the main impediments to company success in the digital age, according to a recent McKinsey survey of global executives. The survey highlighted three digital-culture deficiencies: functional and departmental silos, a fear of taking risks, and difficulty forming and acting on a single view of the customer.

Even in technology-focused companies or departments, such as IT, these three deficiencies are often commonplace. When an organization’s culture is fast-moving and digital-dependent, employees often use their own preferred tools and solutions without collaborating or sharing information.

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