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What Retailers Can Learn From Amazon’s New Reactionary Attitude

April 14, 2017

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Amazon’s cash blowing ways force competitors to lower prices, speed up delivery, and add programs with bells and whistles. But the company’s latest move is raising eyebrows.

For once, Amazon has moved from offense to defense. That’s because Walmart has emerged as a much more formidable opponent. Amazon has long been accustomed to dunking on Walmart again and again, offering a wider selection, a successful membership program, and more. But Walmart’s recent actions have proven that they’ve gotten into shape and are training to get into the finals with Amazon.

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