Two weeks before the start of basketball season, my son went online to buy a pair of customized sneakers. He selected his team color, put his number on the side, and added the important “C” for captain. He had everything he wanted and he was so excited. He clicked on “order”… “6 weeks for delivery” was the reply. He canceled the order.
It just goes to show that there is no point in having a great order experience if your processes are not designed to deliver on the promise.
