Estimated to be the top retail advertiser this year, the big-box store is looking to lPublicis scores a major piece of new business following a request for proposal process that Walmart marketing chief William White described in a statement as “incredibly competitive.” The account could help the ad holding group extend fresh tailwinds that have risen as brands turn back on the spending taps following a fallow pandemic period. Walmart has been the top retail advertiser across digital, TV and print so far in 2021, according to a June report by MediaRadar, outspending Amazon by 6%.ink ad planning and buying closer to creative with a longtime agency partner.
