While the COVID-19 pandemic drove the rapid rise of e-commerce in 2020, some of the retail growth shifted from online to offline in 2021, Forrester noted. Brick-and-mortar retail sales rose 14% in 2021 compared to 2020, according to the report.
Forrester attributed the 2022 e-commerce growth to lower prices, more comprehensive product assortment, speedier deliveries and streamlined transaction convenience as the online retail environment returns to pre-coronavirus pandemic levels.
