Top

Ulta’s focus on digital advertising drives sales gains

August 29, 2016

Category:

Cosmetics retail chain Ulta Beauty is shifting its focus to digital advertising from print—and it’s paying off.

Ulta, No. 153 in the Internet Retailer 2016 Top 500 Guide, reported e-commerce sales of $55.9 million in the fiscal second quarter of 2016, up 54.8% from $36.1 million in the same period last year. E-commerce accounted for 5.2% of sales during the quarter, compared to 4.1% last year. Through the first half of fiscal 2016, ended July 30, Ulta’s online sales were $116.9 million, up 45.9% from $80.1 million last year.  E-commerce now accounts for 5.5% of overall sales, compared to 4.6% last year.

Read More on Internet Retailer