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TikTok Suspends Planned Data Usage Policy Change Amid New EU Investigation

July 12, 2022

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This doesn’t look great for TikTok, which is already under scrutiny in several regions.

Today, TikTok has confirmed that it has suspended a planned change to its privacy policy relating to the use of user insights for targeted advertising, amid questions over whether the change is actually legal under the latest EU provisions for data protection and control.

Last month, TikTok began showing users in Europe, the UK and Switzerland new, in-app notifications informing them of the upcoming change to its data collection policies.

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