Coke Vs. Pepsi, Wendy’s Vs. Burger King, Mac Vs. PC… What do these things have in common? They are examples of some intense rivalries between powerful brands. As long as advertising has existed, companies have engaged in fierce competition with one another, and they haven’t shied away from calling one another out.
There are examples of this in print advertising, and television and radio commercials. Today, the fight has been taken to social media where brands are duking it out on platforms such as Twitter and Facebook. Keep reading to take a look at some of the most intensive advertising wars over the past decade or so, and get some insights into what marketing professionals can learn these intense rivalries.
