Sitecore, a digital experience management software provider, has announced the acquisition of Reflektion, an AI-powered digital search platform. Reflektion’s software is designed to understand and predict patterns, context and needs of shoppers.
Sitecore’s latest acquisition, its fourth of this year, builds off its $1.2 billion growth plan. Earlier this year, Sitecore acquired Moosend, a marketing automation platform, customer data platform Boxever and Four51, an ecommerce solution. It acquired content marketing platform Stylelabs in 2018, making this five acquisitions in three years.