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Sitecore Acquires Reflektion, 6Sense Acquires Fortella & More Customer Experience News

September 3, 2021

Via: CMSWire

Sitecore, a digital experience management software provider, has announced the acquisition of Reflektion, an AI-powered digital search platform. Reflektion’s software is designed to understand and predict patterns, context and needs of shoppers.

Sitecore’s latest acquisition, its fourth of this year, builds off its $1.2 billion growth plan. Earlier this year, Sitecore acquired Moosend, a marketing automation platform, customer data platform Boxever and Four51, an ecommerce solution. It acquired content marketing platform Stylelabs in 2018, making this five acquisitions in three years.

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