The Sony RX10 III was announced in March this year, less than a year after the RX10 II which, according to Sony, the new camera doesn’t replace. The most noticeable difference is the inclusion of a variable aperture (f/2.4-4) mega zoom lens, with a reach of 600mm (25x optical and 100x digital zoom), and with this comes a substantial increase in size and weight.
Like the Mk II, the RX10 III is aimed at the serious enthusiast end of the market – photographers looking for ultimate image quality and telephoto reach in a bridge-style package.
