In 2019, toy retailers were blessed with the holiday release of hit movies like “Frozen II” and “Star Wars: The Rise of Skywalker,” as well as a robust list of releases earlier on in the year. Included in the list of spring and summer blockbuster films from 2019 are: “The Lion King,” “Avengers: Endgame,” “Toy Story 4” and “Spider-Man: Far From Home.”
Those are the types of films that adapt easily to the toy market and can notch a meaningful difference in performance.
