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People-Based Marketing: Strengthening CIO-CMO Relationships

November 17, 2016

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Social media. Cloud computing. Mobile and Big Data. All of these technologies are permeating every aspect of the marketing function. CMOs and marketers are becoming more comfortable and knowledgeable with digital technology as they experiment with the latest innovations to reach customers that are equally, if not more, digitally savvy.

As the CMO role becomes more technology-focused, how does the chief information officer (CIO) and the IT organization fit in?

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