Top500Guide.com data shows that college-age shoppers make up about 16% of the e-retailer’s customer base.
One of the largest electronics e-retailers has launched a student-only online store complete with discounts and special pricing in hopes of increasing its market share among younger shoppers.
Newegg Inc., No. 17 in the Internet Retailer 2015 Top 500 Guide, today launched the online store, available only to students who have a verified .edu email address, as part of a back-to-school marketing campaign.
