Amid a surge in podcasting popularity, new data suggests that Apple continues to dominate the online broadcasting industry it helped create, with more than 8 out of every 10 podcast listeners using the company’s iPhone, iPad, or iPod touch to tune in.
Among the 82 percent of podcast listeners who use iOS devices, nearly all — 78 percent — use Apple’s built-in Podcasts app, according to a report issued by audio platform Clammr. The numbers come as podcasting is beginning to explode worldwide, a decade after rising to prominence alongside the iPod.
