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Marketing to Smartwatch Users: Research You Need to Know

February 4, 2016

Via: itCurated
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Before you read this post, you should know two things about me. I love watches and I’m an Apple fan. Unfortunately, my taste in watches doesn’t quite match the price tags on the works of art that I’d like to have on my wrist – so the Apple Watch was a must. I guess I’m not the only one who thinks so, though. According to NetBase, the Apple Watch beat Rolex in social mentions.

I didn’t have high hopes that the Apple Watch would transform my work or personal life, but I’ve been impressed with the impact it has had. While most of my friends are tethered to their smartphones, I tend to leave my phone nearby and forget about it all day.

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