The chief marketing officer (CMO) will be a key player in the boardroom of the future. As more and more business decisions revolve around the consumer, the role of marketing is expanding – and its influence is growing. This is also reflected in the growing landscape of marketing technology solutions and current budget changes.
According to a recent Gartner prediction, the average CMO will spend more on information technology than the CIO by 2017. The reason for this shift is simple: In our hyper-connected and socially networked world, we have more data than ever before about an individual consumer’s buying behavior, preferences, and opinions. Every move and social media interaction they make can be tracked, analyzed, responded to, and predicted.
